what is platform product

Separate Consent Letter We refer these capabilities as platform utilization capabilities. Privacy Policy. Halman et al. Using Platform Ops to Scale and Accelerate DevOps Adoption Event-Driven Ansible controller for Event-Driven Ansible - Getting Started. According to Peteraf (1993), a superior resource is different from other resources in that it can be produced economically and/or it can better satisfy customer needs. Platform product managers (PPM) can play multiple roles within an organization. (2007), resource bundling is a process of integrating resources from the resource portfolio to create capabilities, which allows companies to take specific actions. Vykon N4/Edge BacNET Product Platform - local authorized OPEN System Installer. A Platform Product Manager (PM), is one of the most challenging roles in product management. Manage Interfaces resources independent of platforms and perform interfaces health checks. 2008; Robertson and Ulrich 1998). Software application development must evolve to reach a new level of adaptive applications that can be modified and adjusted (very often rapidly). Wernerfelt (1984) defined resources as those (tangible and intangible) assets which are tied semi-permanently to the firm. From a strategic point of view, Barney (1991) defined resources as all assets, capabilities, organizational process, firm attributes, information, knowledge, etc. As ElMaraghy et al. Additional filters are available in search. Thanks for reading and stay tuned for additional blogs going deeper on some of the new features outlined here today. At AnsibleFest 2022, we introduced Ansible. We make cloud-based software designed to help businesses connect to their customers in a whole new way, so they can find more prospects, close more deals, and wow customers with amazing service. Software Product means any COTS which you propose to provide pursuant to the contract. Until now, the product platform literature has contributed almost exclusively to the understanding of product platforms from the product-level perspective[e.g., discovering commonality among existing products, developing platforms, using common production lines, developing optimization techniques for platforms, and using modules (Ben-Arieh et al. Similarly, Sony Walkman platforms were rare in that they were very flexible and the company could bring about a new design of the Walkman very easily (Sanderson and Uzumeri 1995). Sustainable success for a company is achieved when its platform knowledge is synchronized with other units across management levels over time. Black &Decker aligned their production strategy by predicting environmental changes: emerging competitors, inflation and rising costs of labor, materials, services and capital goods, and new insulation regulations (Meyer and Lehnerd 1997). We emphasize the role of product platforms in the resource portfolio transition of a company: companies can use resources like skilled employees to create product platforms as superior resources. Next steps with Event-Driven AnsibleIf youre ready to get started, we encourage you to visit the Event-Driven Ansible page for more information, including links to helpful resources, blogs, videos and more. Clients receive 24/7 access to proven management and technology research, expert advice, benchmarks, diagnostics and more. Bundling product platform with other resources According to Sirmon et al. Sloan Manag Rev 34:2947, Meyer MH, Tertzakian P, Utterback JM (1997) Metrics for managing research and development in the context of the product family. At worst, product platforms might even appear to be more of a core rigidity (Leonard-Barton 1992). We discuss product platforms in the context of resource management approaches and analyze whether and to what extent understanding product platform as resources can help companies improve their strategic market position. 3 where product platforms are developed internally. The Managed Portfolio options that you may be able to access can be different depending on the Platform Product through which you invest. Struct Multidiscip Optim 27:8996. 1 Platforms are the back-end technology capabilities, whether provided by individual systems or by assemblies of multiple systems, that power products, as well as the enterprise more broadly. One final (and exciting) bit of news as we wrap this blog up. 1997, p. 516). The company-wide platform thinking can be easily traced in the stories of successful product platforms. Head to redhat.com/ansible-lightspeedfor more information. In summary, a product platform fits well within the resource criteria of VRIO suggested by Barney (1995) to create a sustainable competitive advantage. Error submitting the form. A technology platform is an environment for building and running applications, systems and processes. Conversely then, PLATFORMS separate out the logic functions of applications so that an IT structure can be built for change. The Facebook application is a software product, its an app. 2006). Among different external factors, demand-side characteristics and the speed of environmental change are two contingencies that influence the economic success of a product platform (Magnusson and Pasche 2014). Ansible Lightspeed with IBM Watson Code Assistant is NOTa part of Ansible Automation Platform at this time. Not all capabilities from the previous webUI have been matched, but these will improve over time. Making resources available for platform leads to several market advantages: increased cost and time efficiency and better technology leverage (Halman et al. 71 A platform is optional to use - no team is forced to use the platform. 2005). By clicking the "Submit" button, you are agreeing to the It may be multiple teams or multiple different parts of the business. A focus on the core interaction helps us define the requirements for a minimum viable platform. Therefore, resources are imperfectly imitable if firms do not possess time- and place-dependent resources. This Scheme has been designed to be used with the Platform Products so as to provide comprehensive and consolidated reporting on the assets in each of your Portfolios together with any other investments held through the applicable Platform Product. Strateg Manag J 13:111125, Li L, Huang GQ, Newman ST (2007) Interweaving genetic programming and genetic algorithm for structural and parametric optimization in adaptive platform product customization. Welcome to Threads, Zuckerberg, CEO of Instagram owner Meta, posted on the new app. Prod Innov Manag 16:326, Teece DJ, Pisano G, Shuen A (1997) Dynamic capabilities and strategic management. Res Eng Des 13:222, Simpson TW, Marion T, Olivier DW, Katja H-O, Kokkolaras M, Shooter SB (2006) Platform-based design and development: current trends and needs in industry. All rights reserved. By developing this set of capabilities in the upstream community, we worked alongside the Ansible community, partners and customers to release numerous certified and community source plugins right at launch. The concept of using product platforms is wellknown across industries: Volkswagens automotive platform (Karlsson and Skld 2007), Sonys Walkman platform (Sanderson and Uzumeri 1995), Black & Deckers power tool platform (Meyer and Utterback 1993), Hewlett Packards Deskjet printer platform (Meyer and Lehnerd 1997), and Intels microprocessor platform (Cusumano and Gawer 2002) are some examples of successfully introduced product platforms. We believe that product platform resource orchestration helps companies to manage the transition from one resource portfolio to a better one and thereby attain a new stage in an organizations life cycle (Sirmon et al. What is Platform as a Product? 2000; Halman et al. J Intell Manuf 18:4758. 2009; Fellini et al. Within the resource management perspective, we focused on the model of Sirmon et al. There might a platform valuable for a small business unit in their context, but it is not in the context of the entire company (Fig. Click here for more info about Ansible automation hub and private automation hub. J Eng Des 17:99119. 2011) and integrate product platforms as superior resources. They also need to be at ease having to say no to stakeholders to preserve the overall vision. Sloan Manag Rev 39:1931, Rumelt RP, Dan S, Teece DJ (1991) Strategic management and economics. The modular design of products, early market prediction, and standard interfaces of other components are example of capabilities and resources that are bundled with product platforms to extend and simplify the platforms usability in different products. https://doi.org/10.1007/s10845-007-0004-1, Park J, Shin D, Insun P, Hyemi H (2008) A product platform concept development method. Therefore, a management framework for product platform resource is presented in the next section based on work by Sirmon et al. 2011). So what Jost is saying is that software PRODUCTS (i.e. Therefore platform resources arelike noted abovesuperior (Peteraf 1993) because they help to develop products that are more economical and/or better suited to satisfying customers needs. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Community: Connections, Conversations & Advice, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, Your Detailed Guide to Gartner Top 10 Strategic Technology Trends 2023, 4 Ways to Ensure Your Tech Investments Pay Digital Dividends, Top Strategic Technology Trends for 2023: Platform Engineering, Hype Cycle for Emerging Technologies, 2022, Using Platform Ops to Scale and Accelerate DevOps Adoption, Guidance Framework for Implementing Cloud Platform Operations, Marketing at a Technology/Service Provider. Secondly, single file definition now allows for the inclusion of collections and related package requirements inline. 69 A product evolves to take advantage of technology changes. Tech blogger Jonathan Clarks helps build the argument here, Platforms are structures that allow multiple products to be built within the same technical framework. J Intell Manuf 18:5975. Product platforms also help companies reduce their production costs due to common components, the use of the same production line for different variants, gaining economies of scale due to producing a large volume of common components, simplification of inventory management, and savings in logistic costs (Meyer and Lehnerd 1997; Robertson and Ulrich 1998; Suh et al. Product platforms are bundled with other resources so that capabilities are developed to use the platform properly to gain competitive advantages. Unlike in a solutions product role in which products are iterated on and shipped constantly, platform products require longer release cycles, which means careful management of user expectations and timelines., Platform product managers have so many constituencies that a reassessment of priorities needs to happen much more often than in a solutions-based product world. When a company develops a resource internally, resource accumulation helps the company improve their isolating mechanisms (e.g., causal ambiguity) (Sirmon et al. Thomas (2014) argued that an organizations strategic flexibility has a positive influence on the relation between platform design supports and market performance. Platform as a Product (2h) In this course we will cover why it's crucial to treat (internal) platforms as any other product, understanding its value proposition, its customers, and the platform adoption lifecycle. There are also some great demo videos available on the Red Hat Ansible Automation Platform YouTube channel. Knowledge about a product platform needs to be shared with other units to help them learn about the final products (e.g., a marketing manager can be better marketer if he/she understands not only the products of his/her own business unit but also those of other business units using the same platform). Topics: Gartner Terms of Use Also, new derivative products can be developed and launched by the company based on a common product platform. Demo: Using Event-Driven Ansible with Elasticsearch logs! In order to attain specific targets, product platforms are bundled to create capabilities. The success story of Black &Decker is worth noting here. Product platforms are valuable because they show potential for both exploiting opportunities and reducing risks. To be clearer, a platform could be your smartphone i.e. Threads, billed as an app to share ideas & trends with text, is available for iOS and Android. Amazon started by selling books. If at the end of that process you are only getting one product to market, you may not be making the most of the effort. This commonality is developed intentionally to achieve desired effects in order to create value. Managerial frameworks of product platform The need for platform management came under the spotlight as soon as Wheelwright and Clark (1992) defined platform as a foundation for a product family. On the other hand, we provide evidence for an understanding of product platforms as resources themselves, and we thereby enhance the product platform literature considerably. Creat Innov Manag 16:133142. Gartner expects that by 2026, 80% of software engineering organizations will establish platform teams as internal providers of reusable services, components and tools for application delivery. The new collection repository management feature found in Ansible Automation Platform 2.4 provides customers and partners much more control over whogets access to whatautomation content. Based on the rulebook you design, Event-Driven Ansible recognizes the specified event, matches it with the appropriate action, and automatically executes it. online platform means a provider of a hosting service which, at the request of a recipient of the service, stores and disseminates to the public information, unless that activity is a minor and purely ancillary feature of another service and, for objective and technical reasons cannot be used without that other service, and the integration of the feature into the other service is not a means to circumvent the applicability of this Regulation. Therefore, platform development isat least to a certain extenta kind of resource portfolio transition, and platforms are the result of the transition from resources of lower value to superior resources. The Ansible Automation Platform 2.4 release also brings technology previewsof some exciting platform enhancements on our product roadmap. Software AG says that its platform allows fast and cost effective development and deployment of a new type of customer facing, front office business application. (2007) described a flexible product platform design approach that is different from previous optimization approaches in that the platform developed can be stretched to include other derivatives. Ansible Rulebooks define the event source and explain, in the form of conditional if-this-then-that statements, the action to take when the event occurs. Therefore, platform management is directly related to an organizations resource management. Posts can beup to 500 characters long and can include links, photos and videos up to 5 minutes in length. Privacy Policy. J Manag 37:13901412. Eng Optim 42:141156. Gartner Terms of Use https://doi.org/10.1177/0149206310385695, Skld M, Karlsson C (2013) Stratifying the development of product platforms: requirements for resources, organization, and management styles. 2003; Meyer and Lehnerd 1997; Muffatto 1999). Meyer and Lehnerd (1997) proposed an integrative model for product platform development. Download now:2021-2023 Emerging Technology Roadmap. In case of product platforms, integrating formal training and practical experience with product platforms are examples of stabilizing platform resources that ensure better use of platform knowledge. is this really a platform, or is the firm rebranding some of its existing software with a bit of aggrandizing swagger and spin? (2001) have proposed the product platform concept exploration method (PPCEM) to evaluate a product platform before starting platform development. As noted by Halman et al. Fees and other costs other than those described in this document are also charged in respect of the relevant Platform Product and typically paid out of your Platform Account. Ansible Lightspeed. In addition to traditional product management tasks and duties, the role of a platform PM involves engagement with developer stakeholders. But what does it mean to treat a "platform as a product"? According to a press launch statement, The Digital Business Platform is therefore of interest to many departments within the enterprise. https://doi.org/10.1016/j.knosys.2006.04.004, Zhu F, Iansiti M (2012) Entry into platform-based markets. Int J Innov Technol Manag. Resources should be rare among current and potential competition (Barney 1991). Eng Optim 34:6581. If you missed the news, Ansible Lightspeed with IBM Watson Code Assistant is a new generative AI service focused on enhancing the Ansible Playbook creation experience. and You purchase the resources you need from a cloud service provider on a pay-as-you-go basis and access them over . Crucially though, Facebook is also a platform for other apps. Hype Cycle for Emerging Technologies, 2022 5:00 p.m. CEST, July 11 Set up the initial platform teams and Mission Control. 2007). From a resource management perspective, product platform concepts are not only a solution for a specific market situation or a technological challenge but also a strategic instrument on a company-wide level: a resource that could be a target to invest in systematically. Chai et al. Repositories view in private automation hub. Other researchers have focused on different aspects of platform development including product platform design optimization (Jariri and Zegordi 2008; Khajavirad et al. In addition to the aforementioned ARM support, we are announcingtechnology preview supportfor installing Ansible Automating Platform on IBM Powerand IBM Zserver hardware. Join us October 11, 2016. Lets do this. By clicking the "Subscribe" button, you are agreeing to the J Prod Innov Manag 20:149162. Threads, billed as an app to "share ideas & trends with text," is available for iOS and Android. An identity platform is a modern solution for managing the identities of users and devices in a centralized fashion. Apple iTunes started by selling tracks and now uses the same framework to sell videos.. J Prod Innov Manag 31:434450. We focus on the following research question: Within a resource management perspective how do product platforms help companies achieve sustainable competitive advantages on a company-wide level? Environmental uncertainly and platform resource management From resource structuring to market exploitation, companies need to be aware of the market situation. Expert insights and strategies to address your priorities and solve your most pressing challenges. (2003) referred to this as a lack of a clear understanding about the potential of product platform in practice. Event-Driven Ansible connects intelligent sources of events with corresponding actions via rules. https://doi.org/10.1080/09544820500287797, Fung RYK, Chong PY (2007) An active styling platform for designing and developing product families. Therefore, it is not easy for every company to dedicate its resources to platform development. Studies of the management aspects of product platforms have been in the spotlight since the 1990s. Please refine your filters to display data. Interested? The dynamic resource management framework of Sirmon et al. https://doi.org/10.1080/09544820802236211, Amit R, Schoemaker PJH (1993) Strategic assets and organizational rent. OrthoLogic is a drug-development company focused on commercializing several potential therapeutics comprising the Chrysalin Product Platform, a series of product candidates aimed at treating traumatic and chronic orthopedic indications in bone and soft tissue as well as cardiovascular repair and wound healing. Gartner Terms of Use Thats all for now. This adds to the depth and breadth of CPU architecturesAnsible Automation Platform is installed on and continues to help in a variety of different deployment models across the diverse IT infrastructure our customers have deployed. that help to improve a firms strategic competency. The literature provides a broad variety of definitions of the term product platform. These advancements maybe useful for further discussions in this field and also serve to be beneficial from an interdisciplinary, theoretical perspective. Siemens Wind Power SWT 2.3-120 Extending the Reach of the G2 Product Platform. The design issues are mainly discussed in these papers where commonality plays a vital role. Considering product platforms as a part of resource management has several managerial implications. (2007) defined resource portfolio as the sum of all firm controlled resources (i.e., tangible and intangible assets)., Framework for product platforms as manageable resources [authors illustration based on Sirmon et al. Gartner Terms of Use On the other hand, this standardization on a module level economically enables, in certain market situations, more variety on the product level. Int J Prod Econ 6061:145153. Synchronization of platform thinking in the organization is essential to sustain platform-based product success Consistent with the idea of resource orchestration developed by Sirmon et al. Introducing Unity Muse and Unity Sentis, AI-powered creativity https://doi.org/10.1007/s00163-002-0020-2, McGrath ME (1995) Product strategy for high technology companies. Rev Manag Sci 14, 137158 (2020). suspended platform means a working platform suspended from supports by means of one or more separate ropes from each support; Platform has the meaning specified in Section 6.02. (2007, p. 276) as well as Harland and Uddin (2014, p. 272)], Integration of product platform resources in the resource management framework. Res Eng Des 12:6172, Griffin A (1997) PDMA research on new product development practices: updating trends and benchmarking best practices. Acad Mark Sci 26:5461, Shooter SB, Simpson TW, Kumara SRT, Stone RB, Terpenny JP (2005) Toward a multi-agent information management infrastructure for product family planning and mass customisation. Platform as a Product | Manuel Pais Even within the same company, different development teams may have entirely different needs. "If Threads sounds familiar, thats because it launched as an Instagram companion app in 2019 and was shut down two years later," Proulx said in an email. Platform engineering will ultimately solve the central problem of cooperation between software developers and operators. J Prod Innov Manag 31:114127. Licensed Product means any product or part thereof which: Manufactured end product means any end product in product and service codes (PSCs) 1000-9999, except-.
Nightfallen Vendor Location, Articles W